About us


We are Ducks|in|a|row with a lot of experience on Digital Analytics, Business Intelligence, Business Analysis, and strategy and operations. We love with data, and, specially, with what can be taken and learnt out of it. And, above everything, we love the Internet and e-commerce. According to the people that best know us, we can be described as transverse. This transversality allows us to cover a broad range of topics: architecture, data mining techniques, visualization, business analysis, etc. Fortunately, our experience allowed me to dig deep on each one of these topics. Nowadays, we can't simply understand how data-related managers can survive without this transversality. Under our point of view, traditional BI has been built over silos. That is, it was built over different and unconnected areas related to data. On one side we have (highly skilled) data scientists, on another one we have data architectures, on the other we have data analysts, etc.... and on another one we have Managers.

Our goal is clear: to unite and wrap-up all these silos under one and single unique direction. In other words, our mission is to be sure that you understand that a clear strategy on the world surrounding data is needed.

For more information visit us: www.ducks-in-a-row.es.

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